How to Launch Your Own Branded Roku Channel in Just 7 Days with OTTfeed

June 16, 2025

TV with a custom Roku channel and a start button with a mouse cursor

Step-by-Step Guide to Launching a Roku Channel with OTTfeed

Launching your own branded Roku streaming channel is a fast and cost-effective way to expand your presence on smart TVs and reach millions of viewers. With OTTfeed, you can launch a Roku channel in just 7 business days—no coding, no technical headaches. At just $199/month with a $500 one-time setup fee, this streamlined solution is a fraction of the cost and time of traditional Roku app development, which can run into thousands of dollars and take months.

Whether you're a content creator, church, fitness coach, filmmaker, or media brand, this step-by-step guide walks you through how to launch your Roku channel quickly and affordably with OTTfeed.

Step 1: Request a Free Consultation Call with OTTfeed

Kick off your Roku channel launch by booking a free consultation with the OTTfeed team. During this call, you’ll outline your business goals, review the platform capabilities, and get answers to any questions about the Roku channel publishing process.

👉 Book your free consultation now

Step 2: Provide Your Brand Assets

To create a cohesive viewer experience, OTTfeed will use your brand assets, logo, graphics, and colors, to design your own white-label Roku channel that aligns perfectly with your visual identity.

Step 3: Channel Review and Approval

About 5 business days after you’ve submitted your assets, you’ll receive a fully built preview of your branded Roku channel. You’ll have the opportunity to review and approve the layout, visuals, and content integration before launch.

Step 4: Channel Store Publishing

Once approved, OTTfeed handles the entire submission and publishing process to the Roku Channel Store. Your Roku channel will then be available for viewers to search, download, and watch directly from their Roku devices.

Step 5: Ongoing Maintenance and Software Updates

Roku regularly pushes system updates that can affect channel performance. OTTfeed takes care of all ongoing software maintenance and compatibility updates, ensuring your channel stays functional and up to date—without any effort on your part.

Why Launch a Roku Channel with OTTfeed?

  • ✅ Fast 7-day turnaround
  • ✅ No coding or tech experience required
  • ✅ Affordable and scalable
  • ✅ Full service: design, build, publish, and maintain
  • ✅ Reach millions of Roku users in the U.S. and globally

Launch Your Own Roku Channel Today

OTTfeed makes it easy to build and launch your own branded Roku channel without the time or cost of hiring developers. You focus on your content, we handle the design, development, and publishing.

👉 Ready to go live? Schedule your free consultation and start reaching your Roku audience in days.

Learn More

To explore OTTfeed's apps and services, visit:
https://ottfeed.com

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